Team Members
Grisel Cruz
CEO & Founder
With over 20 years of experience in business management, Grisel is the founder, 100% owner, and President of First Option Insulation. In this role, she maintains day-to-day operations and leads the business development efforts. Grisel oversees field operations from planning to completion...
George Miller
Project Manager
George embarked on his professional journey in 2001 when he joined SPI, staying with the company until 2007. Seeking new prospects in the contracting field, he seized an opportunity with Thermal Concepts in 2007, assuming the role of Project Coordinator, Purchasing Agent...
Karina Rodriguez
HR Representative
A highly skilled and dedicated professional, she brings a wealth of experience and expertise to her role at First Option Insulation, Inc. Originally from Puerto Rico, Karina relocated to Florida in 2017 after graduating with a degree in Business Administration from the prestigious InterAmerican University of Puerto Rico.
Kirstie Torres
Office Manager
Introducing Kirstie: A diverse journey from Rochester to Puerto Rico and Florida. With 16 years leading a childcare center, she's now excelling as FOI's Office Manager. Her passion for growth and positive impact shines through. A true asset to FOI, Kirstie's dynamic spirit enriches every endeavor.
Raul Perez
Marketing Director
Meet our CMO, a dynamic individual shaped by his Puerto Rican roots and military service. With 22 years in the US Army, including combat tours, he embodies discipline and resilience. As Marketing Director, he's committed to delivering cutting-edge strategies and surpassing expectations...